Are you using Pinterest for your business? Not yet? Oh you might be missing out on big traffic of potential clients to visit your website.
Why? Because this website could be the perfect place for you to showcase your brand or products. There are over 200 million monthly users worldwide, enough for you to reach your audience and tell them what you want about your brand.
Pinterest is often times the first step clients take to gain information, research and compare products before the actual purchase.
When comparing Instagram to Pinterest - Pinterest photos have the ability to carry a URL to your blog, eshop or any website your prefer. Adding links to pins makes it super-easy for the users to find out more about the Pin that has caught their eye, and potentially go to your website and make a purchase. Think of Pinterest not as a social network, but rather as a search engine for images.
Make sure to create a business account in just couple easy steps to be able to see all of the stats about your pins and to be able to run paid ads, for even bigger reach.
And how often to pin to Pinterest? The algorithm favors more recent, more relevant content. These will be distributed more and seen by a larger audience, which means, post frequently. It is best to schedule your pins to the future, so you do not have to worry too much.
Also adding the Pinterest “Save” button to your website or eshop is one of the best ways for your business to be discovered on Pinterest! If a customer is browsing your website and sees an image of something they like, they can hit the Save button and add it to their Pinterest account or boards, which means, that thanks to this, even more people can find your products on Pinterest.
NEXT: How to create successful pins?