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Write a perfect and searchable Instagram BIO

Your Instagram bio is one of the first things you should do, when starting a new Instagram account.

Thankfully, it can be changed regularly as you or you business evolve.

Your Instagram bio should be strategically crafted to be able to attract your future clients, encourage new users to follow you and send traffic to your site (blog etc.)

How to write perfect and searchable Instagram BIO


Headline (the bold line in your bio) is SEARCHABLE! Oh yes! That means your really want to have some keywords, that not just describe your business, but also are searchable for potential customers. Do not mistaken it for your bio, which is not searchable, only your username and headline.

So ask yourself - what is my target market and what these people might be searching for

For example, if you're a fitness trainer your target market might be searching 'fitness coach' or 'fitness trainer'.

By adding any of these key words to your headline you'll instantly capture the attention of tons of potential customers!

In comparison, if your headline is your first and last name (which Instagram sets as the default) you will miss 100% of the people searching for the terms I mentioned above.

You can edit your headline by simply going to your profile, hit the 'edit profile' button, and edit the line that's titled 'name'. Choose some words that describe your niche or business and think about the people who might be putting such words into the search - see below.

Such bio optimization is nearly just the tip of the iceberg. You'll also want to consider adding a mission statement or elevator pitch, a strong call to action and include a link that sends visitors to something valuable, which might be your blog, videos or e-books.

The body of your bio should have either bullet points of what you do and what clients can expect..

For example: Bio and vegan facial cosmetics.

Delivery through out Europe.

Shop with discounts upon registration.

or an elevator pitch such as " I am X and i do Y to help people to Z"

For example " I am a yoga teacher, who helps busy moms to strengthen their post-partum body."

Like this your visitors should who you are and what you do as soon as they are finished reading your perfect Instagram BIO.

Also, there is number of things you should NEVER put in to your Instagram bio...

how to write instagram bio for your business inspirational photo of book reading
what should be in instagram bio for business

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Nishtha Pant
Nishtha Pant
Feb 27, 2021

Great informational post! I can def use these tips, thanks for sharing


Feb 26, 2021

This is super helpful information especially since the algorithm keeps changing all the time!


Feb 16, 2021

Great read. I don't think I knew that the bio wasn't searchable! Time to edit...


Feb 12, 2021

Had no idea about searchable insta bio. Though, I put in the appropriate info. But this was quite informative.


Mathew & Klara


Our online friendship led us to a long-distance relationship that turned into marriage, 11 years together and in summer 2022 we also promoted to parents to the sweetest baby boy.

Our passion is nature, wellness and photography, we strongly believe, that life is in our hands and with this motto in our mind we create our life path.


Our blog contains articles about healthy lifestyle, relationships, wellness and minimalism 

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